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Yardzen Privacy Policy

Date of Last Revision: April 17, 2024 

OUR COMMITMENT TO PRIVACY

Yardzen, Inc. (“Yardzen”, “we”, “us”, “our”), knows that you care about how your personal information is used and shared, and we take your privacy seriously. Whether a Visitor, Client or a Professional, our primary goal is to provide you with exceptional Yardzen Services through the Yardzen Platform, and we understand that you may have questions or concerns regarding your personal information and how it will be used.  To make this privacy policy (“Privacy Policy”) easy to find, we make it available from the home page of the Website which is located at https://yardzen.com or through the Yardzen App. You may also email us at [email protected] with any privacy-related questions you have.

Unless the context requires otherwise, all capitalized terms used, but not otherwise defined herein, shall have the meanings set forth in the Terms of Service which is located on the home page of our Website or through the Yardzen App. 

APPLICABILITY OF PRIVACY POLICY

This Privacy Policy applies to all information we collect when you use the Yardzen Platform; open a Yardzen Account with us ; contact us; access the Yardzen Platform or use the Yardzen Services directly or through the website of one of our partners (“Partners”). When you are no longer a Visitor or User, we may continue to share your information as described in this policy. 

Throughout this policy, we use the term “personal information” to describe information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular person or household.  We define the following categories of personal information:

  • Identifiers: name, alias, address, online identifier, Internet Protocol address, email address, account name, Social Security number, Driver’s license number, passport number. 
  • Customer records: name, signature, Social Security number, physical characteristics or description, address, telephone number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, financial and transactional information such as your money transfers, payments, deposits and the source/destination of funds for each, name and contact information relating to whom you send or from whom you request or receive money or with whom you otherwise choose to transact when using the Services, any other financial information (i.e., , medical information, health insurance information).
  • Characteristics of protected classifications under state or federal law: age (over 40), AIDS/HIV-positive status, ancestry, citizenship status, disability, gender identity or expression, genetic information or conditions, marital status, medical condition, military or veteran status, national origin, political affiliations or activities, pregnancy, race, religion, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation.
  • Commercial information: records of personal property, products or services purchased, obtained, or considered or other purchasing or consuming histories or tendencies.
  • Biometric information: imagery of the iris, retina, fingerprint, face, hand, palm, vein patterns, and voice recordings, from which an identifier template, such as a faceprint, a minutiae template, or a voiceprint, can be extracted, and keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.
  • Internet or other network activity information: browsing history, search history, information regarding a consumer’s interaction with an internet website application, or advertisement, or other similar information.
  • Geolocation data: any data that is derived from a device and that is used or intended to be used to locate a consumer within a geographic area
  • Audio, electronic, visual, thermal, olfactory, or similar information (collectively referred to as “Sensory information”), as described in the category name.
  • Professional or employment-related information, as described in the category name. 
  • Education information: information that is not publicly available personally identifiable information as defined in the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g; 34 C.F.R. Part 99).
  • Sensitive personal information, Social Security number, driver’s license number, state identification card number, passport number, account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account, precise geolocation (meaning any geolocation data that can be used to locate a consumer within a radius of 1,850 feet.), racial or ethnic origin, religious or philosophical beliefs, union membership, contents of a consumer’s mail, email, and text messages unless the business collecting or using the data is the intended recipient of the communication, genetic data, biometric information for the purpose of uniquely identifying a consumer, personal information collected and analyzed concerning a consumer’s health, personal information collected and analyzed concerning a consumer’s sex life or sexual orientation, when collected or used for the purposes of inferring characteristics about a consumer.
  • Inferences drawn from any of the information in any other category to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Personal information does not include deidentified or aggregate personal information or information that is lawfully made available from federal, state, or local government records.

Personal information is not considered to have been disclosed when you instruct a business to transfer your personal information from one business to another in the context of switching services.

By using the Yardzen Services, Visitors and Users agree to the practices described in this Privacy Policy and Users also agree with the Stripe privacy policy, available at https://stripe.com/privacy. If you do not agree with either our Privacy Policy or Stripe’s privacy policy, please do not access the Yardzen Platform or otherwise use the Yardzen Services. 

1. PERSONAL DATA WE COLLECT

Personal Data You Provide: We collect personal information when a Visitor uses the Yardzen Services or a User creates a Yardzen Account or link your bank account , debit card, or credit card to the Yardzen Service. The personal information collected during these interactions may include, but is not limited to, name, physical address, email address, phone number, bank account, debit card, or credit card number, biometric data, your photograph, the photograph of your passport or driver’s license or national identity document, any personal information that you provide relative to any Landscape Design Service, YardAI Landscape Generator or Professional Service (e.g., descriptions about your home, and Homeowner Photos), and a log of the Landscape Design Service, YardAI Landscapes, and Professional Services you utilize through the Yardzen Service. We may need to collect additional personal information, such as your street address and zip code to fulfill our obligations related to providing the Yardzen Service to you. In addition, we may collect your location information.  You are responsible for the accuracy of the personal information you provide to us and you will be responsible for the consequences of providing false or inaccurate information.

Personal Data We Collect Through Our Social Media Pages: We have pages on social media sites like Facebook, Instagram, and Twitter (“Social Media Pages”). When you interact with our Social Media Pages, we will collect personal information that you elect to provide to us, such as your contact details. In addition, the companies that host our Social Media Pages may provide us with aggregate information and analytics regarding the use of our Social Media Pages.  See the “Analytics” section below to learn more about analytics. 

Personal Data We Receive Automatically from Your Use of the Service: When you visit, use and interact with the Yardzen Service, we may receive certain information about your visit, use or interactions. For example, we may monitor the number of people that visit the Yardzen Service, peak hours of visits, which page(s) are visited, the domains our visitors come from (e.g., google.com, yahoo.com, etc.), and which browsers people use to access the Yardzen Service (e.g., Firefox, Microsoft Internet Explorer, etc.), broad geographical information, and navigation pattern. In particular, the following information is created and automatically logged in our systems: 

  • Log data: Information that your browser automatically sends whenever you visit the Yardzen Platform (“Log Data”). Log Data includes your Internet Protocol address, browser type and settings, the date and time of your request, and how you interacted with the Service; and
  • Cookies: Please see the “Cookies” section below to learn more about how we use cookies.
  • Pixel Tags/Web Beacons: A pixel tag (also known as a web beacon) is a piece of code embedded in the Yardzen Service that collects information about engagement on the Yardzen Service.  The use of a pixel tag allows us to record, for example, that a Visitor or User has visited a particular web page or clicked on a particular advertisement.  We may also include web beacons in emails to understand whether messages have been opened, acted on, or forwarded; and
  • Device information: Includes name of the device, operating system, and browser you are using. Information collected may depend on the type of device you use and its settings; and
  • Usage Information: We collect information about how you use the Yardzen Service, such as the types of content that you view or engage with, the features you use, the actions you take, and the time, frequency and duration of your activities (collectively, “Technologies”).

Cookies: We use cookies to operate and administer our Website, gather usage data on our Website and improve your experience on it. A “cookie” is a piece of information sent to your browser by a website you visit. Cookies can be stored on your computer for different periods of time. Some cookies expire after a certain amount of time, or upon logging out (session cookies), others survive after your browser is closed until a defined expiration date set in the cookie (as determined by the third party placing it), and help recognize your computer when you open your browser and browse the Internet again (persistent cookies). For more details on cookies please visit All About Cookies.

Our use of the Technologies fall into the following general categories:

  • Operationally Necessary.  These Technologies allow you to access and use the Yardzen Platform and the Yardzen Services and are required so that we may identify irregular Website behavior, prevent fraudulent activity, and improve security.
  • Performance Related. We may use Technologies to assess the performance of the Yardzen Services, including as part of our analytic practice to help us understand how Visitors and Users interact with the Yardzen Services (please see the “Analytics” section below to learn more about how we use analytics).
  • Functionality Related. We may use Technologies to allow us to offer Visitors and Users enhanced functionality when accessing the Yardzen Services.  This may include identifying you when you sign into your Yardzen Account, if applicable, or keeping track of your specified preferences, interests, or past items viewed.
  • Advertising or Target Related.  We may use first party or third-party Technologies to deliver content, including ads and direct mail relevant to a Visitor’s or User’s interests, the Yardzen Service, or other third-party digital properties.

Analytics: We may use Technologies and other third-party tools to process analytics information about the Yardzen Services. These Technologies allow us to better understand how the Yardzen Services are used to continually improve and personalize the Yardzen Services. Below, we list some of the analytics service providers we use, including links where you can find more information about the analytics services and where you can opt out of the analytic service’s collection (when applicable).

Google Analytics. We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help us analyze how Visitors and Users use the Website and enhance your experience when you use the Website. For more information on how Google uses this data, go to www.google.com/policies/privacy/partners/. To opt-out of Google using this data: https://tools.google.com/dlpage/gaoptout.

Drip.  For more information on how Drip uses this data, go to https://www.drip.com/privacy.  To opt-out of Drip using this data: https://opt-out.sharelocalmedia.com/.

Share Local Media. For more information on how Share Local Media uses this data, go to https://sharelocalmedia.com/privacy-policy. To opt-out of Share Local Media using this data: https://opt-out.sharelocalmedia.com.

Information We Get From Third Parties: We may collect personal information about you from other users, our affiliates, and Partners, third parties or vendors such as Stripe as permitted by law or this Privacy Policy. For example, we may collect information from third-party verification services, credit bureaus, financial institutions, mailing list providers, and publicly available sources to verify your identity. We may also collect information about you from third parties in connection with any identity or Yardzen Account verification process, fraud detection process, or collection procedure, or as may otherwise be required by applicable law.

When you use the Yardzen App, it may collect information from your wireless operator such as your mobile number, name, address, email, unique mobile device identifier and other subscriber details. For fraud protection purposes only, (i) we collect your Battery Usage, Device Identifier, Device Storage, MAC Address, and SIM information; (ii) we also collect enough information to determine if you are trying to fake your current location by using a VPN, VPN apps with location spoofing, or other related tools.

Any payments made via the Yardzen Platform in connection with Landscape Design Service or Professional Services are processed by our Payment Processors.  We do not directly collect or store any payment card information entered through the Yardzen Platform, but we may receive information associated with your payment card information (e.g., your billing details). The services provided by Stripe allow us to process a User’s payment to us through its relationships with financial institutions located in the United States.

Online Tracking and Do Not Track Signals: We, our Service Providers (as hereinafter defined), Vendors (as hereinafter defined), and Partners may use cookies or other tracking technologies to collect information about your browsing activities over time and across different websites following your use of the Website. Our Website currently does not respond to “Do Not Track” (“DNT”) signals and operates as described in this Privacy Policy whether or not a DNT signal is received. If we do respond to DNT signals in the future, we will update this Privacy Policy to describe how we do so.

Your Choices. On most web browsers, you will find a “help” section on the toolbar. Please refer to this section for information on how to receive a notification when you are receiving a new cookie and how to turn cookies off. Please see the links below for guidance on how to modify your web browser’s settings on the most popular browsers:

Please note that if you limit the ability of websites to set cookies, you may be unable to access certain parts of the Website and you may not be able to benefit from the full functionality of the Website.

Advertising networks may collect personal information through the use of cookies. Most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit the Network Advertising Initiative’s online resources at http://www.networkadvertising.org and follow the opt-out instructions there.

If you access the Website on your mobile device, you may not be able to control tracking technologies through the settings. 

2. HOW WE USE PERSONAL DATA

We may use personal information for the following purposes:

  • To help you access and use the Yardzen Service (including its YardAI Landscape Generator, rewards, guarantee and referral programs) and for Users to manage your Yardzen Account;
  • To respond to your inquiries, comments, feedback or questions;
  • To send administrative information to you, for example, information regarding the Yardzen Service, and changes to our Terms, conditions, and policies;
  • To analyze how you interact with the Yardzen Service;
  • To process your financial information and other payment methods in order for: (1)  Client’s to pay for Landscape Design Service, Professional Services, and the Yardzen Platform Fee, and (2) Professionals to pay the applicable Revenue Share due Yardzen;
  • To maintain and improve the content and functionality of the Yardzen Service (please see the “Cookies” section above to learn how we use cookies);
  • To develop new products and services;
  • To prevent fraud, criminal activity, or misuses of the Yardzen Service, and to ensure the security of our IT systems, architecture and networks; and
  • To comply with legal obligations and legal process and to protect our rights, privacy, safety or property, and/or that of our affiliates, you or other third parties.

Aggregated Information. We may aggregate personal information and use the aggregated information to analyze the effectiveness of the Yardzen Service, to improve and add features to the Yardzen Service, and for other similar purposes. In addition, from time to time, we may analyze the general behavior and characteristics of Visitors or Users of the Yardzen Service and share aggregated information like general Visitor or User statistics with prospective business partners. We may collect aggregated information through features of the software that supports the Yardzen Service, through cookies, and through other means described in this Privacy Policy.

Marketing. We may contact you to tell you about Yardzen Services we believe will be of interest to you. For instance, if you elect to provide your email or telephone number, we may use that information to send you special offers. You may opt out of receiving emails by following the instructions contained in each promotional email or text message we send you. Users can also control the marketing emails and/or text messages you receive by updating your settings through your Yardzen Account. In addition, if at any time you do not wish to receive future marketing communications, please contact us at [email protected]. If you unsubscribe from our marketing lists, you will no longer receive marketing communications but we will continue to contact you regarding our Website and the Yardzen Services and to respond to your requests.

3. SHARING AND DISCLOSURE OF PERSONAL DATA

In addition to sharing your personal information with our Partners, in certain circumstances we may share your personal information with third-parties without further notice to you, unless required by the law, as set forth below:

  • Vendors and Service Providers: To assist us in meeting business operations needs and to perform certain Yardzen Services and functions, we may share personal information with vendors (“Vendors”) and service providers (“Service Providers”), including providers of hosting services, cloud services and other information technology services providers, email communication software and email newsletter services, advertising and marketing services, financial service providers (including Payment Processors, banks, and API services) customer relationship management and customer support services, and web analytics services (for more details on the third parties that place cookies through the Website, please see the “Cookies” section above). Pursuant to our instructions, these parties will access, process or store personal information in the course of performing their duties to us. We take commercially reasonable steps to ensure our Vendors and Service Providers adhere to the security standards we apply to your personal information.
  • Merchant Partners:  We may share personal information relative to your purchase of a Unique Design Package with the Merchant Partner associated with that Unique Design Package.
  • Advertising Partners: We may share your personal information with third-party advertising partners. Through the Yardzen Services, Yardzen may allow third party advertising partners to set Technologies and other tracking tools to collect information regarding your activities and your device (e.g., your IP address, page(s) visited, time of day). We may also combine and share such information and other information (such as demographic information and past purchase history) with third party advertising partners. These advertising partners may use this information (and similar information collected from other websites) for purposes of delivering targeted advertisements to you when you visit third party websites within their networks. This practice is commonly referred to as “interest-based advertising” or “online behavioral advertising.” We may allow access to other data collected by the Website and the Yardzen Services to share information that may be useful, relevant, valuable, or otherwise of interest to you. If you prefer not to share your personal information with third party advertising partners, you may contact us via email at [email protected]
  • International Data Transfer: Your personal data collected through the Yardzen Service may be transferred for the purposes described above to Partners, Vendors or Service Providers located in other countries. These countries may not have the same data protection regulations as in your state. In this regard, we inform you that we have implemented safeguards that guarantee an adequate level of protection of personal data when they are transferred to other jurisdictions. These safeguards include contractual clauses or commitments aimed at imposing compliance with the applicable and its complementary regulations. In any event, when using the Yardzen Services of the Yardzen Platform you are aware of the international transfer of your personal data as indicated in this section.
  • Business Transfers: If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of all or a portion of our assets, or transition of the Yardzen Service to another provider, your personal information and other information may be shared in the diligence process with counterparties and others assisting with the transaction and transferred to a successor or affiliate as part of that transaction along with other assets.
  • Legal Requirements: If required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, including to meet national security or law enforcement requirements, (ii) protect and defend our rights or property, (iii) prevent fraud, (iv) act in urgent circumstances to protect the personal safety of Visitors or Users of the Yardzen Service, or the public, or (v) protect against legal liability.
  • Other Users: Users’ personal information may be accessible to other Users of the Yardzen Service (including but not limited to Professionals within Yardzen’s Network) with whom you interact through the Yardzen Platform or with whom you request that we share your personal information.
  • Friends or Colleagues:  The Yardzen Platform allows you to provide information about your friends and colleagues through our Refer-A-Friend Program.  Our Refer-A-Friend Program may allow you to forward or share certain content with a friend or colleague, such as an email inviting your friend to use the Yardzen Services. Email addresses that you may provide for a friend or colleague will be used to send your friend or colleague the content or link you request, but will not be collected or otherwise used by Yardzen or any other third party for any other purpose. 
  • Affiliates: We may share personal information with our affiliates, meaning an entity that controls, is controlled by, or is under common control with Yardzen. Our affiliates may use the personal information we share in a manner consistent with this Privacy Policy.

4. DATA RETENTION

We keep personal information for as long as reasonably necessary and proportionate to: (1) achieve the purposes for which the personal information was collected or processed, (2) provide Visitors or Users the Yardzen Service, (3) resolve disputes, (4) establish legal defenses, (4) conduct audits, (5) pursue legitimate business purposes, (6) enforce our agreements, and (7) comply with applicable laws.

5. UPDATE YOUR INFORMATION

Users, please log in to your Yardzen Account if you need to change or correct your personal information. Additionally, both Visitors and Users can email us at [email protected] to request that we correct any inaccurate personal information about you.

6. CHILDREN

The Yardzen Service is not directed to children who are under the age of 18. Yardzen does not knowingly collect personal information from children under the age of 18. If you have reason to believe that a child under the age of 18 has provided personal information to Yardzen through the Yardzen Service, please contact us at [email protected] and we will endeavor to delete that information from our databases.

7. LINKS TO OTHER WEBSITES AND SOFTWARE DEVELOPMENT KITS

The Yardzen Service may contain links to Partner websites, and other websites not operated or controlled by Yardzen, including social media services (“Third-Party Sites”). The information that you share with Third-Party Sites will be governed by the specific privacy policies and terms of service of the Third-Party Sites and not by this Privacy Policy. By providing these links we do not imply that we endorse or have reviewed these sites. Please contact the Third-Party Sites directly for information on their privacy practices and policies.

We may use third party applications programming interfaces (“APIs”) and software development kits (“SDKs”) as part of the functionality of the Yardzen Service.  APIs and SDKs may allow third parties including advertising partners to collect your personal information to provide content that is more relevant to you.  For more information about our use of APIs and SDKs, please contact as via email at privacy@yardzen.com.

8. SECURITY

You use the Yardzen Service at your own risk. We implement reasonable technical, administrative, and organizational measures to protect personal information both online and offline from loss, misuse, and unauthorized access, disclosure, alteration or destruction. However, no Internet or e-mail transmission is ever fully secure or error free. In particular, e-mail sent to or from us may not be secure. Therefore, you should take special care in deciding what information you send to us via the Yardzen Service or e-mail. Please keep this in mind when disclosing any personal information to Yardzen via the Internet. In addition, we are not responsible for circumvention of any privacy settings or security measures contained on the Yardzen Service, or Partner or third-party websites.

By using the Yardzen Services or providing personal information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Yardzen Services. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on the Yardzen Services, by mail or by sending an e-mail to you.

9. YOUR CHOICES

In certain circumstances providing personal information is optional. However, if you choose not to provide personal information that is needed to use some features of the Yardzen Services, you may be unable to use those features. 

10. CHANGES TO THE PRIVACY POLICY

The Yardzen Service, and our business may change from time to time. As a result, we may change this Privacy Policy at any time. When we do, we will post an updated version on this page on our Website as well as on the Yardzen App, unless another type of notice is required by the applicable law. By continuing to use the Yardzen Service or providing us with personal information after we have posted an updated Privacy Policy, or notified you if applicable, you consent to the revised Privacy Policy and practices described in it.

11. CALIFORNIA-SPECIFIC CONSUMER PRIVACY PROTECTIONS

We currently do not meet the threshold requirements obligating our compliance with the California Consumer Privacy Act of 2018, as revised by the California Privacy Rights Act of 2020, and the associated regulations (“CCPA/CPRA”) and other California Laws.  If we do so in the future, we will describe the privacy rights to which you would be entitled as a consumer under the CCPA/CPRA in this Privacy Policy.  

12. CONTACT US

If you have any questions or concerns about our Privacy Policy or information practices, please feel free to contact us via email at [email protected].