The Year of the
Yard Escape

Our journeys have shown us that serenity often lies just steps from home. Having traveled the world and back, we’ve learned there is nothing like the solace of our own backyard. We welcome – The Year of the Yard Escape

As interest rates continue to rise, Americans are improving their homes and reimagining their outdoor living spaces. Starter homes are evolving into forever homes, and empty nests are transforming into retirement retreats. This shift drives a renewed exploration of outdoor living as people seek comfort and connection in their backyards, creating personal oases that reflect their journey and values.

The well-documented health benefits of spending outside are resonating more than ever. Homeowners are creating outdoor spaces that further enhance wellness: mocktail gardens, saunas, color, and aromatic gardens designed to delight the senses. With over 70,000 yard projects completed, Yardzen has unique insight into what homeowners request and gravitate towards – bringing you the 2024 Outdoor Living Trend Report.

We’re witnessing a colorful revolution in yard design. Moving away from traditional neutrals only, our customers are incorporating vibrant hues through both flora and furnishings 64% more. 
To create a personalized color story that suits your area – we’re looking to vibrant furnishing, doors, and botanicals.

Retirees are transforming retirement into a dynamic phase of life, focusing on reimagining, reconnecting, and renewing. As empty nesters gain more freedom to customize their living spaces, there’s a noticeable shift towards creating environments that foster well-being and personal interests. 

Harvard T.H. Chan School of Public Health highlights the significant health benefits of outdoor time, such as improved sleep, lower blood pressure, enhanced cognitive function, and reduced chronic disease risks. Knowing this, individuals are increasingly interested in tailoring their yards to suit their desires—large fountains, outdoor yoga studios, butterfly gardens, or even mini pickleball courts.

More of our customers are requesting designs specifically for dogs—we saw an 84% increase in designs that included a dog house in the past year. This movement goes beyond simple pet-friendly additions, incorporating elements like durable, non-toxic plants, ample shade, and secure fencing to ensure a safe and stimulating environment. 

We’ve seen aesthetic water features that double as drinking spots, alongside designated digging zones and agility courses, blending form and function seamlessly. You can start your dog-friendly yard today with Yardzen’s Pet Paradise Package.

The wild look is in: meadows, native plantings, cottage gardens, and lawn and turf alternatives remain a focus for homeowners. The organic feeling of a wild garden favoring plants that grow abundantly in the local climate alongside winding pathways and with benches and nooks to enjoy nature is something that Yardzen clients are seeking as they look to replace the ornamental lawn.

Saunas, so hot right now. People are catching on to the massive benefits of regular sauna use, as the search volume for outdoor saunas has increased by over 76% in the last year.

Saunas can offer a retreat where you can unwind, detoxify, and rejuvenate right in the comfort of your own backyard. They’ve been linked to numerous health benefits, including improved cardiovascular health, muscle relaxation, and enhanced mood through the release of endorphins. With innovative designs and smart technology, creating a personalized oasis has never been more accessible or appealing.